GE498: RockBand Starmaker

I quote this idea from Yanik Silver, a well known internet marker who has made his millions from internet businesses. He actually posted this idea on his blog at http://www.internetlifestyle.com/blog/.

Introduction
Inside Game Informer magazine they had a feature piece about how the company behind Rock Band, Harmonix, is now going to release something called “Rock Band [...]

I quote this idea from Yanik Silver, a well known internet marker who has made his millions from internet businesses. He actually posted this idea on his blog at http://www.internetlifestyle.com/blog/.

Rockband Network

Introduction

Inside Game Informer magazine they had a feature piece about how the company behind Rock Band, Harmonix, is now going to release something called “Rock Band Network“. And what this will do is give individual bands, publishers and artists the tools needed to create Rock Band tracks and sell them through Xbox live. Now you don’t need to be a Green Day to get your music out to the legions of fans who are looking for more tracks to play.

You can read the article below of why this was created thanks to a backlog of bands wanted to get into the game (read: DEMAND). And they wanted to get into the game because they were seeing massive upswings in music sales once they hit in there.

The other interesting thing you’ll read about in the article is the amount of work required to make your band’s track into the game is “not trivial”.

Idea:

The Idea is: “Done for Them Service for Bands, Musicians and Artists”

Roackband2

If you are into RockBand and into music - this might be the perfect idea for you. I really think this would crush it since we already talked about the demand and the fact it’s pretty difficult for a novice to do this on their own. Now this does have some downfalls - namely there isn’t that much leverage in it since you are trading time for money. This is where the engineering comes in and digital signals processing come in. Our challenge is to build a software that could take in an mp3 music file as input and translate it into musical notes on the Rockband sofware developer’s kit to automate the process of creating Rockband tracks using concepts in sensors and digital signals processing.

Basic offer - $xxx for getting your track into Xbox Live and playable on Rockband.

If you want to jazz up the deal and give yourself a little more leverage I’d add a success bonus. Rockband Network is set to pay out 30% of every dollar they receive - so why couldn’t your agreement also state that you get X% of every payout. Just like a music publisher or record label. We could license our software, concept, systems, marketing plans to people around the world or even start selling franchises.

Conclusion:

If I were making a bet, any band or artist that had a few bucks and realized the millions of people who play Rock Band would be all over this deal. Marketing is simple. Spend some time connecting with bands on MySpace and we could have plenty of customers.

Leave your comments and let me know what you think!


One Comment

  1. Chun Ming added these pithy words on November 12, 2009 | Permalink

    Professor Haken would be a great person to speak to on the implementation of this project. Has anyone taken his course ECE402 Electronic Music Synthesis?

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